From $90k/m to $2.1m/m Revenue in 7 Months

When we partnered in May 2024, the brand was generating around $90K/month in revenue ($3–5K/day) and struggling to scale their Meta ads. Their core challenge was creative diversity and fatigue as they relied heavily on influencer videos and customer reviews, but lacked variety and precision targeting. They needed a creative system that could consistently produce high-quality ads, reach a broader audience (particularly their overlooked 50+ demographic on Meta), and learn from the data each month to scale.

We built a full creative system to unlock growth:
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• Deep-dive audience research to identify untapped customer segments and purchasing triggers.
• A high-volume pipeline of image and video ads tailored for specific niches like dog owners, young mums, tradespeople, and hospitality workers.
• New creative angles such as direct comparison videos highlighting premium vs. budget alternatives to build trust and make the buying decision easy.
• Streamlined feedback and production processes that reduced their internal workload to just 4–5 hours per month.

• Scaled from $90K per month to $2.1M per month in revenue within 7 months.
• Daily orders rose from 70–80 per day to 200–300, peaking at 500+ during Black Friday.
• Meta ad spend increased from $2K per day to $10–20K per day while maintaining their 2.5–3x ROAS target.
• Freed up the marketing team’s time by taking creative management fully off their plate.
• Bonus wins: Delivered extra strategic insights and growth ideas beyond just creatives, with the client describing the partnership as "always going the extra mile."