From $104k/m to $201k/m Revenue in 2 Months

When we partnered in June 2024, the brand was making $104K per month and was stuck in a growth plateau. The founder was juggling everything: media buying, creator sourcing, script writing, creative reviews, and analysis, which left no time to step back and strategise. Their ad account relied almost entirely on UGC videos, with little creative diversity or structured testing. They needed a partner to take full control of creative strategy and production, introduce new ad formats, and turn ad account data into a targeted strategy that could scale the brand.

We implemented a fully managed creative system that solved three key bottlenecks:
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• Freed up the founder’s time: Took over all creative tasks from start to finish, from research and strategy to production and reporting, allowing the founder to focus on core business areas like product and operations.
• Upgraded creative strategy: Built a data-driven system for analysing ad performance weekly, reverse-engineering winning ads to recreate success, and mapping out next-step strategies based on real market feedback.
• Diversified ad formats: Introduced static and GIF ads to strengthen retargeting and bottom-of-funnel performance, moving beyond UGC to build a more resilient and balanced ad account. Also, we tested different styles of UGC to diversify within this format.

• Revenue jumped from $104K per month to $201K per month within just 2 months.
• Meta ad spend scaled from $26K to $71K per month.
• CPA dropped steadily even as spend increased, with ROAS maintained between 1.75 and 2.1 (above the founder’s 1.5 target).
• Full-funnel approach with UGC, statics, and GIFs drove more engagement to ads and boosted retargeting performance.
• Freed the founder from 20–30 hours of monthly creative management, with seamless processes requiring only high-level approvals.