From $30k/m to $117k/m Meta Ad Spend & -16% Cpa

This brand was already spending around $30K per month on Meta ads but had hit a creative ceiling. The account lacked diversity, with no UGC content in the mix, and relied heavily on static ads. To unlock further growth, they needed authentic, engaging content that showcased real people enjoying their experience gifts. The challenge? Sourcing and managing creators to film authentic UGC, while ensuring the messaging stayed on-brand and followed precise scripting.

We rolled out a full UGC-led creative system built for scale:
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• Creator sourcing & management: Coordinated local creators to film their experiences, from adventure activities to relaxation packages, following detailed scripts that highlighted key benefits and emotional hooks.
• High-volume production: Delivered 130+ ads in just 3 months, blending UGC with supporting statics to build a full-funnel creative pipeline.
• Strategic iteration: Analysed performance weekly to identify top-performing creative types, iterating quickly to optimise hooks, messaging, and visuals.
• Smooth execution: Managed the full process end-to-end, removing workload from the client’s team and delivering on time despite the logistical challenges of in-person experience filming.

• Scaled ad spend from $1,020/day to $3,896/day (around $30K to $117K/month).
• Reduced CPA by 16.7% while scaling aggressively.
• Delivered 130+ fresh creatives in 3 months, keeping the ad account constantly refreshed and high-performing.
• Helped the brand diversify its creative strategy and unlock a new level of profitable growth through authentic UGC.