From $500k/m to $1m/m Meta Ad Spend in 60 Days

When we partnered with this brand, they were already spending $500K per month on Meta ads but had hit a growth ceiling. One founder was handling the entire creative process alone: writing, designing, and launching every ad. This created a huge bottleneck, limiting both creative diversity and output. As a result, the ads all looked the same, lacked fresh angles, and weren’t iterating fast enough to sustain rapid scaling. Although results were solid, the process wasn’t scalable or sustainable, and the creative strategy wasn’t keeping pace with the brand’s ambitions to scale.

We built a creative system to unlock rapid, sustainable scaling:
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• Static-first strategy: Delivered long-form static ads tailored to resonate with the brand’s older audience, built on deep research into customer pain points, emotional triggers, and buying motivations. This allowed us to cut through noise and drive high intent clicks.
• High-volume creative production: Consistently launched 51 ads per week (17 concepts with 3 headline variations each), creating relentless testing velocity to surface new winners and keep the account fresh.
• Data-driven analysis and iteration: Tracked performance daily, identifying top-performing headlines, visuals, and angles fast. We applied learnings weekly to expand winning ideas and refine under-performers, accelerating growth.
• Scaling with precision: Followed strict KPIs and scaled only when the data proved it, keeping CPAs stable even as spend doubled. This disciplined approach unlocked rapid, controlled growth.

• Doubled ad spend from $500K to $1M per month in just 60 days.
• One single static ad went on to spend over $611K beyond this 60 day period, showcasing the exceptional scalability of well-researched, precisely targeted creatives.
• Scaled entirely with static ads, proving that, with the right system, static creatives alone can unlock massive growth.
• Built a systematised creative process that replaced the founder’s hands-on workload and eliminated creative bottlenecks.
• Established a robust testing framework that identified winning angles, hooks, and headlines at speed, allowing for sustained scaling.
• Set the stage for the next growth phase, with UGC, fake podcasts, and long-form VSLs now in development to push beyond $3M/month in ad spend.