From $26k/m to $136k/m Revenue in 48 Days

When we partnered in August 2023, the brand was generating around $26K per month but struggling to scale further. Their ad account was fatigued, with creatives that had been running successfully for a while but were now in decline. They also lacked a proper creative system and were relying on a small batch of supplier-provided creatives, which limited their ability to test any real angles targeting their customers, test and scale. With no structured process in place, scaling was stalling and their existing Meta ads were losing momentum.

We tackled the brand’s growth bottlenecks head-on:
‍

• Creative overhaul: Developed a new UGC and static creative system to combat ad fatigue, refreshing content across Meta and rolling out new formats to improve performance.
• Platform diversification: Expanded beyond Meta by launching new campaigns on Snapchat and TikTok to unlock additional growth channels.
• Performance optimisation: Analysed data weekly to identify what was working, iterated quickly, and refined both creative and suggested CRO changes to maximise conversions.
• Strategic partnerships: Brought in our TikTok ad partners to manage and scale their TikTok campaigns with proven frameworks.

• Revenue scaled from $26K per month to $136K per month in just 48 days.
• Doubled ad spend while reducing CPA by 65%.
• Launched successful campaigns across Snapchat and TikTok, adding two new scalable channels.
• Built a modular creative system that allowed for fast testing, learning, and iteration, transforming ad performance and engagement.
• Provided additional CRO recommendations to strengthen full-funnel performance.