From $1,500 to $4,300/day Meta Ad Spend & -40% Cpa
How We Slashed CPA and Scaled Ad Spend for an iOS App
50%
CPA reduced
$4.3K
ad spend per day
2x
creatives produced
How It Happened
The strategy, creative, and systems behind the growth
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Rated 5/5 by 100+ Ecom Brands
Their Problem
This iOS app was struggling with high CPAs that made scaling unprofitable, despite testing different angles in-house. Their ad account lacked consistency and a clear strategy, with scattered creative that failed to drive quality installs. Without a structured testing system or insights on what truly resonated with their audience, they were unable to push past their growth ceiling
Our Solution
We overhauled their entire creative approach:
- Creative strategy: Developed a tailored framework designed for mobile app installs, focusing on hooks and visuals proven to convert app users.
- Fast execution: Quickly turned strategy into action by producing and launching new creative batches to test and optimise early wins.
- Platform-focused scaling: Built campaigns optimised specifically for TikTok’s algorithm and audience behaviour, while keeping Meta in play to diversify acquisition.
- Ongoing iteration: Analysed performance weekly, identifying patterns to double down on what resonated and cut out inefficiencies fast.
The Results
- Reduced CPA by 50%, turning a previously unprofitable funnel into a winning one.
- Scaled ad spend from $1,500/day to $4,300/day at peak on Meta and TikTok.
- Improved the quality of users getting driven to the app after improving the creative messaging.
- Delivered a repeatable creative system that allowed the app to maintain strong user acquisition performance beyond the initial scale-up.
Let’s Scale Your Brand.
Book a free strategy call to see how custom ad creatives can help you hit your revenue goals.
Get A Custom Creative Plan
Rated 5/5 by 100+ Ecom Brands
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